So, Domino’s decided to continue their truth in advertising and follow up with the people who slammed them in their focus groups. The following spot shows Domino’s (the head chef in fact) visiting some of their harshest critics and making them eat their words… literally. Domino’s demonstrates that they listened to their critics and used the input to make a better product. And who better to tell Domino’s if they had succeeded or not but the very mouths those criticisms came out of. Take a look.
Now, we hope Domino’s didn’t just show the people who loved the pizza and ignore those that still didn’t have a hankering to order their pies… But, either way, Domino’s has demonstrated that they can take it on the chin and come out on top. They’ve shown that they care about their product and what the consumer has to say. It’s Friday, nothing but rain in the forecast…. maybe I’ll call Domino’s for dinner…
Comments (1)
Try it! My daughter and I were so impressed that they openly made an effort to improve their product that we had to try it. I hadn’t had Domino’s in over 10 years because of many of these same reasons. Ordered it, Loved it!