As experts in packaging design, we understand the role it plays in helping a consumer make up their mind. In saturated product space, great design can be the thing that makes a consumer gravitate toward a particular product or try something new. For us, great packaging design is eye catching and brand building and always a positive.
However, lately some other packaging designers have taken the lazy low road, playing off the seeder side of humanity, leveraging sensationalism to promote products.
WARNING: This packaging is in severe poor taste, and don’t tell me that the designers “Didn’t know.” We all know they did.
And this is a kid’s candy!
But, we can’t point the finger at MAOAM alone. They aren’t the only ones to utilize these tactics. We won’t mention names or show more samples (because we don’t want them to get the publicity they so desperately crave) but numerous consumer goods are sinking to these levels in order to grab the attention of both the consumer and the press. I guess this falls under the old adage of “All press is good press.”
So MAOAM, I hope you are proud of yourselves. The new packaging is definitely getting people to notice, but is it endearing a new generation to your product? Is it maintaining loyalty in your current customer base? We don’t think so. And, if all of this sinks in and you want another “opinion” feel free to give us a call. Our designers are ready to revamp your look taking it from sensationally trashy to just sensational. Beat that, Jenny Jones
Comments (1)
Wevxee Hey, that’s the greatest! So with ll this brain power AWHFY?