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	<title>Comments on: Interbrand&#8217;s Best Global Brands of 2009</title>
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		<title>By: Jen Luna</title>
		<link>http://29agency.com/blog/2009/09/18/interbrands-best-global-brands-of-2009/comment-page-1/#comment-432</link>
		<dc:creator>Jen Luna</dc:creator>
		<pubDate>Thu, 24 Sep 2009 15:13:15 +0000</pubDate>
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		<description>oh wow, as i was typing this post it showed up in all caps and now that i see it posted my formatting looks pretty wacky.  Please ignore the caps because i promise I am not trying to shout at anyone in this post - which is how it appears :(</description>
		<content:encoded><![CDATA[<p>oh wow, as i was typing this post it showed up in all caps and now that i see it posted my formatting looks pretty wacky.  Please ignore the caps because i promise I am not trying to shout at anyone in this post &#8211; which is how it appears :(</p>
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		<title>By: Jen Luna</title>
		<link>http://29agency.com/blog/2009/09/18/interbrands-best-global-brands-of-2009/comment-page-1/#comment-431</link>
		<dc:creator>Jen Luna</dc:creator>
		<pubDate>Thu, 24 Sep 2009 15:11:57 +0000</pubDate>
		<guid isPermaLink="false">http://29agency.com/blog/?p=76#comment-431</guid>
		<description>I love this post because you are so dead on with challenging the best brand criteria.  Whereas i have of course been gratuitously exposed to these brands and purchased most of them at some point - i feel no loyalty or connection to them at all really.  

The brand i have to suggest for your list is facebook.com and i will tell you why! Yesterday I was helping a friend of mine  - who is a marketing undergrad at ga tech - with a presentation she has for one of her sales/mktg classes.  In a nutshell, her assignment was to create a new business or product and &quot;sell it&quot; to the rest of the class.  As i was trying to help her come up with something great, I asked her the following question: what website do you HAAAVVVE TO GO TO EVERYDAY? WHAT WEBSITE CAN YOU NOT LIVE WITHOUT? HER RESPONSE - WITHOUT A MOMENTS HESITATION - WAS: FACEBOOK!!!!

so I DON&#039;T THINK MY FRIEND IS UNCOMMON FROM MOST OTHER COLLEGE STUDENTS AND YOUNG ADULTS IN THAT SHE IS A LITTLE OBSESSED WITH FACEBOOK AND HAS TO CHECK IT ALL DAY, EVERY DAY.  NOT THAT oRACLE, HEINZ AND cATERPILLAR AREN&#039;T A HUGE PART OF MOST OF OUR EVERYDAY LIVES (i mean let&#039;s be honest, WHEN IS THE LAST TIME CATERPILLAR&#039;s construction and mining equipment didn&#039;t occupy your mind all day? i loooove thinking&amp;talking about diesel engine tractors, who doesn&#039;t?) that SAID, i TIP MY HAT TO FACEBOOK.COM AS IT IS A TRULY REMARKABLE global BRAND.</description>
		<content:encoded><![CDATA[<p>I love this post because you are so dead on with challenging the best brand criteria.  Whereas i have of course been gratuitously exposed to these brands and purchased most of them at some point &#8211; i feel no loyalty or connection to them at all really.  </p>
<p>The brand i have to suggest for your list is facebook.com and i will tell you why! Yesterday I was helping a friend of mine  &#8211; who is a marketing undergrad at ga tech &#8211; with a presentation she has for one of her sales/mktg classes.  In a nutshell, her assignment was to create a new business or product and &#8220;sell it&#8221; to the rest of the class.  As i was trying to help her come up with something great, I asked her the following question: what website do you HAAAVVVE TO GO TO EVERYDAY? WHAT WEBSITE CAN YOU NOT LIVE WITHOUT? HER RESPONSE &#8211; WITHOUT A MOMENTS HESITATION &#8211; WAS: FACEBOOK!!!!</p>
<p>so I DON&#8217;T THINK MY FRIEND IS UNCOMMON FROM MOST OTHER COLLEGE STUDENTS AND YOUNG ADULTS IN THAT SHE IS A LITTLE OBSESSED WITH FACEBOOK AND HAS TO CHECK IT ALL DAY, EVERY DAY.  NOT THAT oRACLE, HEINZ AND cATERPILLAR AREN&#8217;T A HUGE PART OF MOST OF OUR EVERYDAY LIVES (i mean let&#8217;s be honest, WHEN IS THE LAST TIME CATERPILLAR&#8217;s construction and mining equipment didn&#8217;t occupy your mind all day? i loooove thinking&amp;talking about diesel engine tractors, who doesn&#8217;t?) that SAID, i TIP MY HAT TO FACEBOOK.COM AS IT IS A TRULY REMARKABLE global BRAND.</p>
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