Last night while sitting in front of the tube a commercial grabbed my attention. It featured a little kid posting a lost dog poster and North Carolina Tar Heels grad Tyler Hansbrough spreading the word quickly using a mobile network and multiple social media apps. Of course, the word is spread quickly and the dog is found and returned to the adorable little kid. The spot is great, heartwarming and well done. However, the spot also proves how social media connects people and elicits a powerful response when used correctly.
This is not going to be one of those blog posts that says social media is the answer for everything, because it is not. However, what this post will try to demonstrate is that when used appropriately, social media is the most powerful way for you to get your message out to a bunch of people you’ve never met who actually care.
So, how do we translate a lost dog message to businesses? By looking at the process.
When undertaking a social media initiative you need to identify the following things:
1. Your message, make sure it is something that people will care about (Lost Dog)
2. Target audience that will help to spread the message (Tyler’s friends)
3. The correct social media forum to broadcast your message (AT&T’s social network)
4. A simple way to communicate what your message is and what you would like your audience to do (Can You Help Find This Dog?)
After that, social media will do the rest (as long as you’ve identified the correct components). When used correctly, social media has the potential to spread your message to an exponential number of people. And, the good news? Anyone can do it. That’s the beauty of social media, it puts the power into the hands of pretty much everyone. Well, anyone with access to a computer or cell phone!
So I pose this question to our readers, what has social media done for you? If the answer is nothing, then you aren’t using it correctly.
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