the blog

One of our clients, Project 7, was recently featured in the latest Global Innovation Report from GDR Creative Intelligence, a London based trend analysis and forecasting consultancy. GDR Creative Intelligence has a client list that doesn’t stop, with the likes of the London Olympics, LVMH, Starwood Hotels, Harrods, Sony, Orange, Nokia and Nike just to name a few.

Every year, GDR puts out a Global Innovation Report that showcases the hottest and latest in product trends… and low and behold, our design graces the pages of the food & beverage section. So exciting to see out product in the same publication as some of the great of packaging!

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On Monday, I had the pleasure of flying with Tyler Buschman, of sock puppet fame, to the happiest place on Earth – Orlando! We were traveling to shoot a video for one of our fantastic clients: Filtration Solutions Worldwide (FSW). Currently, we take care of all of FSW’s advertising needs, ie. video, print, web, etc! FSW manufactures an ingenious little item called the FS2500. The FS2500 is a bypass oil filter for diesel engines of all shapes and sizes that, drum roll please, actually works. The FS2500 stops 99% of engine wear and tear through a patented filtration technology, which means its a secret…. and for those of us that have a girly side, it keeps oil from getting yucky! (see the picture of me and my “oil” finger, it is still stained today… that will teach me to finger paint in engine oil. No judgements, it was for the shoot!)

The shoot went really well. It was a grueling 48 hours that included 4 a.m. wake up calls, ridiculously, hot and humid weather (did I mention I had huge hair?) and being stuck in the Orlando airport for 10 hours due to inclement weather – shout out to the Chocolate shop, yum and I did get a picture of Tyler with Snow White, he was touched! But it was well worth it – we are going to make a great video for our client. The footage turned out great, even the footage obtained while stalking the residents, buildings and vehicles of downtown Orlando… to the police force of Orlando, thanks asking us nicely to stop filming… but we were allowed to shoot, so there!

While there, I saw the cleanest, biggest garage ever. I suppose you would need something like that if you were the Lynx public transit system of Orlando, operating 272 40,000 lb buses – 24 hours a day, 365 days a year. The skilled employees of Lynx were super helpful on the day of the shoot, accommodating all of our pleas to stop and do over so we could “get it on film.” A huge thank you goes out to Roy and Greg of Lynx, they put up with me all day and even kept smiling.

In all seriousness, video is one of the most impactful marketing tools a company can have. But, it takes a great agency to be able to pull off a video in a short amount of time, that is creative, with limited funds, in a remote location and with big hair! 29 Agency is that agency. Stay tuned for updates on this project and to even potentially see the video.

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