“A thing constructed can only be loved after it is constructed; but a thing created is loved before it exists.” -Charles Dickens
In October 2010, 29 Agency helped Project 7 launch their latest set of products designed to give back. Project 7 coffee is a line of organic, fair trade or direct trade coffees that fund projects in seven areas of need around the world. The whole bean coffee is packaged in canisters made of easily recyclable materials, including the carton body, aluminum edges and plastic lids.
Merrick challenged us to design the new high end packaging around their alternative dog food, and we saw an opportunity to transform the functional level of clean to an aspirational experience that truly resonated with Merrick's female consumer. We created "counter top" worthy designs that leveraged the Merrick brand.
Goodness from the Earth. Merrick looked to 29 Agency to create the perfect visual for their new line of holistic, value dog food.
Bye Bye Germs came to 29 agency for the packaging designs of their newest line: Shield Me for Baby. This revolutionary line of anti-microbial treated textiles ranging from bathrobes to bibs are tough on microbes, easy on the environment and perfect for baby.
When 29 Agency was contracted to create Project 7's packaging design both aesthetics and social responsibility were taken into account. Because Project 7 strives to be a socially responsible company, 29 Agency sought ways to keep that integrity throughout all of the materials used for packaging. The water bottles are made from 100% recyclable PET and labels printed with water-based inks. The gum wraps are made from 40% post consumer recycled material. Instead of traditional trays, Project 7 water is shipped in cases also made from recycled material. This allows the company to ship the same amount of water in four trucks that traditionally takes five – cutting energy and material consumption by an average of over 25%.
Summer 2010 marked the 5th year of Hurricane Katrina and the $100 billion path of destruction left in her wake. People to People Ambassador Programs asked 29 Agency to represent their campaign showing the people of New Orleans that "we've not forgotten" with a strong identity. Taking inspiration from the "X" painted on buildings damaged by the floods, this mark highlights the hope that remains strong in the battered city.
29 Agency created this cuddly piece of branding for Bye Bye Germs. Shield Me for Baby is a revolutionary line of anti-microbial treated textiles that's tough on microbes, easy on the environment and perfect for baby.
When you are a high-end interior designer you need a look to match. 29 Agency was contracted to create just that. Utilizing a modern and edgy font treatment and well known decorating icon, 29 built an identity that was both fresh and strong. The color palette only enhanced the effect.
How do you make an impact in a saturated market space? With a killer brand that sets you apart. 29 Agency was contracted to create the identity/brand for Project 7, including the name, logo, font, tagline and color palette. The look was derived from Project 7’s goal to change the situation the world is facing today in the seven areas of need already identified by Project 7. With the creation of the tagline “Change the Score” Project 7’s logo was born. The gritty, honest look has been both a favorite of consumers and critics alike.
After being around for a few decades, Merrick Pet Care was in need of a face-lift. 29 Agency was contracted to create a new identity that would instill the same 5-star quality and capitalize on Merrick’s strong brand-loyalty while taking the brand to the next level. The new look established a traditional, clean look that is timeless and strong. Retailers immediately embraced the new look and feedback was overwhelming, in a good way!
The basis for Project 7’s existence is people getting together to change the score. 29 Agency was contracted to give people a place to do just that. By creating an online community the boundaries for Project 7 are limitless. The design was based on the need to constantly update and provide dynamic information while housing an online store as well. The look is clean and simple and continues the evocative brand that 29 agency started for Project 7.
Summer 2010 marked the 5th year of Hurricane Katrina. This site commissioned by People to People Ambassador Programs brought people together to vote for which charity would receive a generous donation as well as get involved with the continuous effort to restore New Orleans.
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